
EcoCal® Laundry Detergent
"Pipupi" is a brand dedicated to the development of healthy, safe, and sustainable household cleaning products. In 2022, we released our first product "Ecocal® Laundry Detergent", with a focus on water resource protection and waste utilization; from then on, we successively launched cleaning products with the natural disinfectant "Shell Calcium" as the main ingredient, including stain remover, dishwashing detergent, and more.
01
Why can shell calcium sterilize other items?
In general, treated oyster shells and shell calcium would have similar properties and functions. The main difference lies in the raw material source of our products. The golden clam shells we use are raised in clean, antibiotic-free, and drug residue-free freshwater farms of Li Chuan Aquafarm in Hualien, Taiwan. After being calcine to temperatures exceeding 1,000°C, undergoing three rounds of filtration, and airflow grading to control the quality by removing heavy metals and microbes, "EcoCal®" is sure to be refined.
Because laundered clothes would come into contact with the wearer's skin, we rigorously select the clean golden clam shells to produce "EcoCal®", which is then used as an ingredient in laundry detergent. Other oyster shells are not considered for the concerns about heavy metals.
"EcoCal®" sterilization powder is exclusively patented to be added to laundry detergent. When mixed with water, the shell calcium releases active oxygen, causing bacterial cell membranes to rupture, thus effectively sterilizing, adsorbing impurities, and removing odors. According to SGS testing, the sterilization rate is over 99%.

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02
Why can shell calcium sterilize other items?
In general, treated oyster shells and shell calcium would have similar properties and functions. The main difference lies in the raw material source of our products. The golden clam shells we use are raised in clean, antibiotic-free, and drug residue-free freshwater farms of Li Chuan Aquafarm in Hualien, Taiwan. After being calcine to temperatures exceeding 1,000°C, undergoing three rounds of filtration, and airflow grading to control the quality by removing heavy metals and microbes, "EcoCal®" is sure to be refined.
Because laundered clothes would come into contact with the wearer's skin, we rigorously select the clean golden clam shells to produce "EcoCal®", which is then used as an ingredient in laundry detergent. Other oyster shells are not considered for the concerns about heavy metals.
"EcoCal®" sterilization powder is exclusively patented to be added to laundry detergent. When mixed with water, the shell calcium releases active oxygen, causing bacterial cell membranes to rupture, thus effectively sterilizing, adsorbing impurities, and removing odors. According to SGS testing, the sterilization rate is over 99%.
03
Why can shell calcium sterilize other items?
Don't worry! The shells recycled are discarded golden clam shells from Li Chuan Aquafarm in Hualien, Taiwan, which are then processed into shell calcium powder through high-temperature calcination. Our sourcing location is completely differnt from the places that the hermit crabs inhabit.
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