pick your pick

Ideal Sustainable Lifestyle

Change daily routines to have a better world!

Picupi stands for "pick your pick", which is composed of the words "pick" and "you". "Pick" implies selective choices, while "you" signifies your advocacy. The brand name conveys the message of offering carefully selected products, while "ideal sustainable lifestyle" is at the center of our values.

We firmly believe that the most ideal products only come from sustainable production;
We commit to ensure that our products and their manufacturing processes are meaningful;
What we do is having a positive impact on the entire ecosystem of the Earth and the environment we inhabit in.

The sustainable methods we adopted align with the core principles of the United Nations' 17 Sustainable Development Goals (SDGs) are:

Goal 12. Ensure sustainable consumption and production patterns

Goal 13. Take urgent action to combat climate change and its impacts

Goal 14. Conserve and sustainably use the oceans, seas and marine resources for sustainable development

Goal 17. Strengthen the means of implementation and revitalize the global partnerships for sustainable development.

Our actions reflect the brand's commitment to ethics, social responsibility, environmental protection, addressing to climate change, while promoting economic prosperity and meeting societal needs at the same time. Through creativity, imagination, systems thinking, sustainable prototyping, and social entrepreneurial spirit, we inspire ideas to discover innovative ecosystem models, establishing green principles that transform industries, and new standards for sustainability are subsequently set.

We are actively striving to fulfill the goals that the brand commits.

The Sustainable Way

Zero Waste

In 2020, Picupi launched the "WEARING CHANGE" product plan, considering five stages of the product life cycle: sourcing raw materials, manufacturing, packaging and transportation, use, and disposal/recycling. At each stage, we seek solutions with the goal of achieving a closed-loop circular economy, focusing on cradle-to-cradle design principles to minimize resource waste while reducing carbon footprint as much as possible.

Sustainable

We are committed to developing a brand of household cleaning products that are healthy, safe, and free from additives. Our full range of products utilizes recycled EcoCal®, which is produced by high-temperature calcination of discarded gold clam shells from the Li Chuan Aquafarm in Hualien. This natural antibacterial agent has been confirmed by SGS to have a disinfection rate of over 99%. Our products are free from formaldehyde, preservatives, fluorescent agents, and bleaching agents, with biodegradability over the rate of 97%. The packaging includes bottles made from 100% post-consumer recycled HDPE plastic and caps made from recycled PP plastic. Additionally, we use recycled paper and soy ink for printing packaging materials.

Reusable

We use 100% post-consumer recycled plastic to make rHDPE bottles, rPP bottle caps, and spray bottle nozzles, all of which are made from 100% plastic materials. To enhance the purity of recycled materials for recyclability, we utilize recycled paper and soy ink printing for paper packaging, instead of printing directly on bottles or plastic shrink wrap. To ensure the traceability of our products, we collaborate with third-party verified supply chains, including Da Fon Environmental Technology Co., LTD., Living Fountain Plastic Industrial Co., Ltd., and Cheng Loong Corp., that is to verify the origin and composition of our products.